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Masterclass

Conferences that account for cutting-edge phenomena within the industry that revolutionize our understanding of how we are working and creating. Characters from around the world explaining how the industry has evolved from technological to human, through business and distribution models.

The Worldbuilding method: building universes that go beyond stories

Tuesday July 12 | 11:00 a.m.
ONLINE

We live in a time of convergence between new media, art, science, and different practices in which platforms have expanded and become interconnected, situating the audience at the center of the experience. Amid this panorama, a new focus is required that makes content creation for a non-linear production model possible and allows us to have a wide-ranging understanding of the narrative, as linear and traditional approaches are incapable of doing justice to the complexity of the moment. Worldbuilding is a narrative activity in which the creation of a universe precedes all of the individual stories contained within it, where the painstakingly-built world is transformed into a vessel for countless narratives that are interwoven by virtue of springing from the same seed.

Worldbuilding was developed at the World Building Institute, led by Alex McDowell, one of the most disruptive and innovative designers and storytellers of our age. His World Builders network transcends boundaries in film, animation, fashion, gaming, theater, television, music, architecture, science, interactive media, and other fields.

Virtual event link

Juan DÍAZ

A director, writer, and narrative designer who works at the meeting point of design, science, and narration, Juan Díaz is the founder and creative director of Kosmology Studio (Berlin, Bogotá), a multi-platform company that works in Europe and the U.S. to develop and produce film and episodic projects and XR around social issues. Since 2008, he has been the European director of the World Building Institute. Together with the institute’s director, the acclaimed designer Alex McDowell, he has researched and developed a collaborative worldbuilding practice and a disruptive methodology of “science-art” for combining knowledge with imagination, which has been applied to shape and produce entertainment and social impact projects.

How can the representation of female and queer characters be improved in the audiovisual sector?

Tuesday July 12 | 4:00 p.m.
ONLINE

We are experiencing a time of change in which society, and therefore also the audiovisual world, have begun to recognize their biases and imbalances. We need to ask ourselves how to reduce the use of stereotypes in the construction of female and queer characters. By analyzing scenes from films and series, we will assess whether their leading characters represent accurate and respectful portrayals, or whether they repeat harmful cliches. Tools will also be provided for understanding how to use character creation to write stronger and more convincing scripts that are more respectful to audiences.

Virtual event link

Ruth CAUDELI

A director, professor, and screenwriter of feature films and series, and the holder of master’s degrees in film directing from the Cinema and Audiovisual School of Catalunya (ESCAC) and in fiction for television from the Universidad Pompeu Fabra, she has written and directed the films ¿Cómo te llamas? (2018), Segunda estrella a la derecha (2019), Leading Ladies (2021), and Petit mal (2022). Caudeli also directed the series Natalia: Crimen y Castigo, the winner of an India Catalina Award for the best miniseries in 2021, and the second season of the series Pálpito for Netflix. Her web series Actrices was also nominated for the 2021 India Catalina Awards.

Adapting books to screens: the potential of literature in film and TV

Wednesday July 13 | 9:00 a.m.
ONLINE

While young adult and science fiction sagas have been prominent success stories in the world of literary adaptations, at present we are going through a paradigm shift in development options that poses fresh challenges with regard to the legal ramifications of adaptation rights, audience formation, and the actual development of projects. In collaboration with Stories2Be, a Spanish company that offers personalized and specialized support, we will discover the benefits of adaptations and optioning intellectual property, how they are handled, and which parties are involved.

Virtual event link

Nazaret GARCÍA CRESPO

With 20 years’ experience in international sales and executive production, Nazaret García Crespo works with the residency program of the Spanish Film Academy, CIMA Impulsa and TorinoFilmLab, among others. She is an expert in the evaluation of audiovisual projects and has formed part of various committees such as ICAA and Creative Europe.

Ana BUSTINDUY AMADOR

Born in Lima, Perú, and the co-founder of La Libre de Barranco and Escena Libre, independent and feminist literary bookshops that focus on film and the performing arts.

From north to south: networks based on indigenous film

Thursday July 14 | 11:30 a.m.
AUDITORIUM GIMNASIO MODERNO

From the north of the American continent to the south and beyond, indigenous filmmaking includes works whose directors adopt a firm commitment to providing a fair voice and vision of the knowledge, culture, projects, demands, achievements, and struggles of indigenous peoples. In other words, indigenous film employs this powerful tool as a strategy to boost self-representation and audiovisual sovereignty and strengthen the real development of the peoples. Amalia Cordova, a filmmaker and curator who specializes in the field, will present the common threads across the continent regarding the ways indigenous film tells its stories, and explore how this content goes beyond traditional formats to delve into new mediums.

Amalia CORDOVA

A curator, academic, and professor, Amalia Córdova is a digital curator at the Center for Folklife and Cultural Heritage and a specialist at the Film and Video Center of the Smithsonian’s National Museum of the American Indian (NMAI) in New York. She has worked in museum and educational settings that involve indigenous knowledge and media, fusing theory and practice. The director and producer of several documentaries, most directed collectively, she was also the co-producer of the web series Urban Indians and has been a juror at festivals like Tribeca, Morelia, and the International Film and Video Festival of Indigenous Peoples.

From set to post: the creative path of musical supervision, and its connection with the work of acting

Thursday July 14 | 2:00 p.m.
AUDITORIUM GIMNASIO MODERNO

On-set roles have always been fluid and dynamic and aim to foster greater cooperation among all the departments. Music synchronization, for instance, has gone from being a desk-based job far removed from creative decisions, to having more influence on film sets and in acting processes. How can these new connections be built so that the work of actors makes on-screen music choices more powerful?

Herminio GUTIÉRREZ

A Mexican musical supervisor, Hernán Gutiérrez has worked on more than 80 feature films, including titles like Eugenio Derbez’s No se aceptan devoluciones (2013), Ixcanul (2015), and La Llorona (2019) by Jayro Bustamante; La Jaula de Oro (2013) by Diego Quemada-Diez; Güeros (2014) by Alonso Ruizpalacios, and La 4a. Compañía (2016) by Amir Galván and Mitzi Arreola. His experience also encompasses TV series such as Falco (winner of the 2019 International Emmy Award for Best Non-English Language US Primetime Program), El robo del siglo, and Juanpis González. His project Vivos, with the Chinese artist Ai Weiwei, had its premiere at Sundance.

Hits and misses in audience design

Friday July 15 | 10:00 a.m.
AUDITORIUM GIMNASIO MODERNO

While all projects want to reach as many people as possible, an essential yet by no means easy task is to focus efforts on a target audience. In this masterclass, we will study cases where audience design has transformed audiovisual projects, from production to screening and distribution. We will also analyze best practices and how to accept mistakes and recalculate, while also examining some myths around paid communication and digital marketing.

En alianza con:
Agustina LUMI

Agustina Lumi has produced films and television programs for more than two decades. She specializes in audience development and public policies for the global promotion of film and audiovisual content, and was part of Argentina’s National Institute of Cinema and Audiovisual Arts (INCAA) for ten years. Currently based in Madrid, she works as a consultant and advisor for distributors, exhibitors, public bodies, and audiovisual producers, helping them to integrate new digital efficiency into B2B and B2C audience generation. At the same time, she is Head of Content & Marketing at Usheru (Ireland) and is a Series LAB mentor at SANFIC Industria (Chile).

Strategies for creating content with people with diverse capabilities

Friday July 15 | 11:30 am
AUDITORIUM GIMNASIO MODERNO

People with diverse capabilities are those who develop and specialize special senses and skills to communicate and coexist in the world. Some of them have become interested in film and audiovisuals as a way of transmitting their feelings and life experiences and work in different trades of audiovisual production and filmmaking. In this session, we will talk about Colombian initiatives such as the We Cam Fest, examples in which productions have connected these talented professionals with people with common abilities, and the opportunities for interaction and networking that have resulted in inclusive and accessible content.

Yaara KEDEM

Director of the ReelAbilities Film Festival and coordinator of ReelAbilities North America (New York). He holds a degree in film and television and in special education studies from Tel Aviv University (Israel). He spent several years in post-production, program localization, and film branding for film festivals, interactive games, live events, television networks, and children's programs. The ReelAbilities Film Festival, founded in New York in 2007, is the largest of its kind in the United States, dedicated to promoting an appreciation of the lives, stories, and artistic expressions of people with disabilities.

Green productions: reducing the environmental footprint of filming

Friday July 15 - 5:00 p.m.
AUDITORIUM GIMNASIO MODERNO

At this time of growth for the Colombian audiovisual industry, in terms of both production and service exports, we must ask ourselves about the existing obstacles and urgent actions required to make our work environmentally sustainable, and by doing so join one of the main goals of the industry worldwide. In this conversation, the experience of the audiovisual sector in Hollywood will serve as a basis for initiating a discussion of the steps that their Colombian counterparts should take if they want their industry to be thought of as committed to the world’s environmental challenges.

En alianza con:
Emellie O’BRIEN

Emellie O’Brien is the founder and director of Earth Angel and a trailblazer in the movement of sustainable productions. Since 2011, she has worked to reduce the environmental impact of over 50 film and TV productions, such as the Emmy and Golden Globe winner The Marvelous Mrs. Maisel and the feature-length films The Post and The Amazing Spider-Man 2.

Norma CUADROS

The founder of the Planet On environmental film festival, Norma Cuadros led the research into the adoption parameters of sustainable practices in the Colombian audiovisual sector for the country’s Ministry of Culture.

The steps to achieving a successful digital series

Saturday July 16 | 12:00 m.
AUDITORIUM GIMNASIO MODERNO

Now that series have become part of our everyday lives, we no longer only turn to the leading platforms to watch them. Instead, they are also present on numerous free and paid channels, which opens up new opportunities and poses questions for filmmakers and producers: who else finances digital fiction series? How is content of this type developed? How do they work on their audience design in environments with so many different ways of defining audiences?

Mario SAVINO

Mario Savino is an audiovisual producer with over twelve years of experience. After working as a producer of cultural and artistic events in Barcelona and Milan, he moved to Mexico City in 2011 and partnered with the production house MrWoo as director of production in the advertising department. Savino has produced over 200 adverts, in addition to mini fiction series and documentaries, and in 2021 he produced the second and third seasons of the series Ana (Paramount/Amazon), which are currently in post-production. At present, he is working on developments for Pantaya, Paramount, and Amazon.

So what is the metaverse all about, and how will it change the audiovisual industry?

Saturday July 16 - 2:00 p.m.
AUDITORIUM GIMNASIO MODERNO

From one moment to the next, everyone suddenly started talking about the metaverse. What is this famous concept that we can’t see, smell, or touch, but which seems like it will change our lives forever? And above all, what effect will it have on the audiovisual industry as we know it? In this discussion, we will discover and explore the boom of the metaverse and new technologies and how they intersect with the creative and entertainment industries, as well as the opportunities, challenges, and new relationships between technology, art, and society.

En alianza con:
Alejandro SÁNCHEZ PABÓN

Alejandro Sánchez Pabón is a designer and specialist in new media art, with a track record of over ten years in the digital sphere designing experiences and strategies for art projects and brands from a variety of industries. He focuses on UX/UI for interactivity and immersion projects, and has presented installations and worked as a cultural manager for exhibitions on art and memory in Colombia. He is also the host of a radio program about rave and punk in Latin America and is the head of design and creativity at Kids Corp, a ground-breaking company in the Latin American kidtech industry.